The City of Amsterdam and RAI Amsterdam issued a tender in June 2014 for the development, realisation and operation of a headquarter hotel next to the RAI. It received no fewer than 11 submissions, all of an exceptionally high quality. Each of the parties received high marks on the proposal for a hospitality function on the top floor. The winning concept by OMA, COD & Being Development and the NH Hotel Group triumphed over the competition by adding special facilities such as a gallery, sculpture garden, restaurant & bar and, most remarkable of all, the iconic design.

On behalf of COD and our development partner Being Development, we are proud and honoured that the City of Amsterdam and the RAI chose our plan. With the spectacular nhow Amsterdam RAI concept and the iconic design by OMA we will enrich the skyline of the Zuidas district. Moreover, the hotel will be a valuable addition to the city and the RAI.


Gert-Wim Bos


With its 650 rooms, nhow Amsterdam RAI will become the largest newly built hotel in the Benelux region. Every nhow hotel adapts itself like a chameleon to current trends, 24/7. With the revolutionary design, strong programming and state-of-the-art facilities, a stay in nhow will always be a unique experience. nhow RAI Amsterdam is focused on connectivity, innovation and media in the broadest sense.


Maarten Markus, managing director of the NH Hotel Group, sees the development of nhow Amsterdam RAI as a major asset for the chain’s portfolio,­ which already includes over 375 hotels: “With 650 rooms and 25 storeys, the nhow Amsterdam RAI will offer a significant addition to the Amsterdam skyline. After nhow Milan, nhow Berlin, nhow Rotterdam and nhow Marseille, the iconic nhow Amsterdam RAI will become a hub for both business and leisure guests.


nhow Amsterdam RAI offers the (international) guests of RAI Amsterdam a dynamic headquarter and home base. nhow Amsterdam RAI is a destination in its own right, as well as a link to RAI Amsterdam and the city. The facilities of nhow Amsterdam RAI are not just available to hotel guests but geared towards attracting a wider audience.

650 luxury rooms

The 650 hotel rooms are divided into two levels: modern and comfortable standard rooms and extra spacious suites on the higher floors. All rooms are equipped with the Brilliant Basics of the NH Hotel Group, including rain showers, flatscreen LED TVs, free and easy-to-use Wi-Fi, espresso machines and professional hairdryers. Thanks to the design, the use of light, the various possibilities for adapting the ambiance to guests’ personal preferences and the stunning views over the city, guests will immediately feel safe and relaxed.

91 metres high

nhow Amsterdam RAI provides various spaces and facilities for hotel guests and visitors. The 11th floor will feature a multifunctional space where guests can enjoy breakfast in the mornings, while it serves as an event space in the afternoons and evenings.


In addition the hotel will provide 700 square metres of meeting and conference space.


Het Signaal

The design of nhow Amsterdam RAI was inspired by one of the most iconic features of RAI Amsterdam, the advertising column known as ‘Het Signaal’.


OMA partner Reinier de Graaf:

RAI Amsterdam has needed a ‘new’ urban face since the establishment of the Zuidas district. The prominent advertising column, known as ‘Het Signaal’, provided the inspiration for the new nhow Amsterdam RAI hotel which is to be both part of the new context and an expansion of RAI Amsterdam itself.

OMA for nhow

The architects from OMA also developed the design of nhow Rotterdam, which opened its doors on the Wilhelminakade in the Kop van Zuid area in 2014. The four-star hotel located in ‘De Rotterdam’ features an interior and exterior both designed by OMA/Rem Koolhaas.


More information about nhow Rotterdam here.

Interior Design

The room design is inspired by the six cardinal directions to which the building’s corners point: South, East, North, South West, South East and North West. Themes from the “Golden Age” of Amsterdam as a commercial centre of Europe surface in the rooms together with well-known international symbols.


nhow Amsterdam RAI
Europaboulevard 2b, 1078 RV
The Netherlands
+31 (0)20 800 3200


Check In


Check Out


2 adults. 0 kids. 0 babies. / 1 room.