Born in England and the United States between the 1950s and the 1960s, pop art was perhaps the last revolution in the art world. Detaching itself from any elitist character, the movement was the expression of a contemporary social imaginary and addressed the masses who lived immersed in that imaginary. Artists were inspired by objects of everyday reality and common consumption, and the works themselves became commercial products, often massproduced. Pop art’ s language is captivating, it is the language of advertising and mass advertising communication, whose images are colourful, the tones ironic and playful. Just like a well-packaged product, the wrapper reveals a content whose meanings can be less sweet than expected. Pop design, like pop art, aims at a great visual effect, and at an unconventional, witty, geometric character, with bright and contrasting colours, and available to everyone.